Do you know where your ads are really running?
In this day and age, consumers are able to find just about anything they want online which presents a problem for online advertisers. From LOLcats to sites dedicated to Asians who want to poke fun at...
View ArticleCertified Viewability – A Giant Step For Video Advertising
Today, Adap.tv introduced Certified Viewability for video, or as we like to say, “One small step for Adap.tv. One giant step for the video advertising industry.” With 31% of digital ads being reported...
View ArticleAdvertising Assurance: A Global, Multi-Lateral Approach to Protecting Brand...
By Sean Crawford, Vice President, Global Head of Inventory Video advertising continues to grow more than 40 percent every year, according to eMarketer. It’s no surprise that the influx of money and...
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